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Promo Pack Brief
TOM BOWLING 1807 MAIN TRAILER: TEASER TRAILER: I worked with Preesha Patel 1838 Brief Option 2: A promotion package for a new film, to incl...
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Trailers, by portraying its characters and themes aim to target an audience who fit the description of the character and are able to identi... -
FDA's 'Teaching Trailers' resource, while implying that film advertising finds success from signalling genre , FDA further sta... -
In our research of trailers the three trailers on the Teaching Trailers resource supplied by the FDA online we watched and analysed in o...
CLOVERFIELD
ReplyDeleteYour excellent analysis shows confident understanding of how the apocalyptic horror genre is created through very particular visual codes, such as the handheld ‘found footage’ trope using the camcorder, and the realistic editing of glitches, fuzzy focus and public panic. Your comment that the protagonist is of less significance to the audience than the investment of the audience in the horror experience itself shows an astute grasp of the genre’s audience pleasures and how the trailer promises them. You grasp the way in which the bare bones of the attack are outlined but not explained, engaging the trailer audience’s curiosity, and you explain the sheer scale of the danger as it is conveyed through the symbolic visual code of the fallen Statue of Liberty.
To improve: comment on the use of sound, such as the dialogue with the camcorder creating a sense of cinéma vérité (“You’re filmin? Because people are gonna want to know.”). JJ Abrams has structured the trailer carefully despite seeming arbitrary ‘found footage’ style: how has he done this?
GRAVITY Your analysis of how this trailer functions focuses on the powerful sound and vision codes that create the hostile world of outer space and that generate the sort of drama and tension more usually associated with thriller films by investing in the personal story of Sandra Bullock's character.
ReplyDeleteNOCTURNAL ANIMALS You write sensitively on the complex ways in which the use of camerawork, sound codes and editing create such unease and discomfort for the viewer, and how these contribute to the enigma of the plot: you observe the detailed development of the central characters and note how the audience is left doubting who to trust. You make astute comments about details such as the use of colour and how that it used to shape the audience's emotional responses to the characters and situations. An observant and responsive analysis.
ReplyDeleteAMERICAN SNIPER By now, I know that the camerawork and editing of this particular trailer has influenced and inspired you in your own production work: you are planning to use a similar long take intercut with shots that build a back story. In your analysis here, you show appreciation of how this technique gives the protagonist particular depth, as his professional and paternal instincts are both in play. At the core of the trailer, as you note, is this tension, which builds towards the climax, making a gripping trailer that engages audiences. What would you say was the impact of the sound track? The style of this trailer is very pared-down, contributing to the realism; what is the effect of the copy at the end that refers to the 'true story' behind the film?
ReplyDelete