Trailers, by portraying its characters and themes aim to target an audience who fit the description of the character and are able to identify with the issues they face. I analysed trailers offered by the FDA Teaching Trailers resource and speculated on it's target audience.
VITA AND VIRGINIA tells the inspiring story of independent women breaking boundaries set by society, restricting them of their creative potential. Such a story will immediately grab the attention of young influential women who find their perseverance and resilience in such a harsh world highly inspiring and will likely go to see the film as such. Furthermore, fans of period dramas will also find this film interesting as it succumbs to the high production values seen in the costume and set design, such an audience likely being able to be labelled as a 35+ audience who enjoy its realism, a popular trope for period dramas to adopt. These 35+ audiences likely find its themes of romance and the hardships of the life to be relevant within in their own lives and therefore, are more engaged with the characters.
FROZEN II being a family friendly animated film looks to engage a younger audience with its friendly looking characters or everyman figures which a child would easily identify with. The Disney wholesomeness values promote adults to take there kids to see these films as it's brand promises a good influence, this being prominent with the strong female character who is shown to provide determination as she runs head first into stormy waves. This being values young women would especially appreciate.
APOLLO 11 in the form of a documentary looks to appeal to fans who appreciate the human history, the production values coming across highly authentic an audience may be nostalgic of the fashion of the 1960s that Apollo 11 depicts as it recreates the day of the rocket launch. This audience may be, while not limited to, ages 16-25 year olds looking to educate themselves on these past experiences. The focus on the national pride makes the movie highly universal in its patriotism of the 'We are one' values that the launch represented at the time. Recently in watching the trailer for Gravity, the unsettling drama of being in the unknown is highly uneasy and creates tension, thus appealing to fans of drama pieces.
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ReplyDeleteVITA AND VIRGINIA would also be aimed at audiences who enjoy literature and who are familiar with Woolf's oeuvre. As Vita and Virginia were members of the Bloomsbury set, the film would interest audiences interested in the social history, art and politics of the time. Vita owned Sissinghurst, one of the most renowned gardens in England, so the film would appeal to members of the National Trust and those who like to visit historic houses and gardens.
ReplyDeleteFROZEN 2 Disney leverages the current move towards female empowerment especially that of young girls. The very high quality of the film's realistic animation would also attract adult audiences, the kind of audience that appreciates the Studio Ghibli quality of animation.
ReplyDeleteAPOLLO Probably a wider audience than 16-25 as it would interest those who witnessed the launch for themselves and who can now see previously unseen footage. The 'we are one' message probably reaches a wider audience than a national one?
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