In researching film trailers, FDA's Teaching Trailers online course enlightened me to a Film Trailers importance in the marketing and distribution of a film. The case study we looked at was 'Booksmart' which we then used to analyse its effects.
1. What do you think are the major elements of a film marketing campaign?
In looking at Ken Loach's Sorry we Missed You, their marketing campaign heavily anchored itself upon its grass rooting of certain struggling working class areas of Britain. This further being elaborated within its relatable film trailer which depicted characters audience's may relate to.
2. Where might you expect to see each of the different parts of the marketing campaign?
Trailers are often displayed in area's distributers would expect to find target audiences, such as in the cinema before a film of a similarly genre or possibly online, found in websites related to the contents of the film. Furthermore posters are found more publicly in high population areas located on billboards or modes of transport as for viewership to be maximised.
3. What factors make you want to go and see a film? How do you decide which films to see?
The company behind production of the film is highly important for me, whether it is a24 or marvel, production companies who's projects I've enjoyed in the past will usually intrigue me enough to see it in cinemas. However, equally if an indie film that has been rated highly by trusted critics or peers I will usually trust their opinion and see the film
Completed.
ReplyDelete