The timing of the campaign is important as if brought out to early hype begins to settle for the film and people tend to forget about it meaning that timing is essential. Often films may choose to release their films in relation to the time of the year, for example a feel-good summer film would be wise to release a trailer in early spring for release in summer so that people can feel excited for the season and, in turn, the movie.
TOY STORY 4
Toy Story 4 promises an exciting summer adventure that both has something for adults and children. It's nostalgic Beach Boys music with a campervan driving into the sunset evokes memories of settling down after a long sunny summers day which parents will also be able to reminisce over. Kids will similarly find excitement in the prospect of these bright colours that pop highly engaging
YESTERDAY
Yesterday offers a festival-like atmosphere that allow people who want to relive the magic of the Beatles to do so. It's summer release date well correlates with the bright, sunny locations and the vibrant music that's shown in the trailer.
Many guests appearances from James Corden and Ed Sheeran allow for the movie to establish itself as a high budget production that takes itself seriously.
THE BRINK
Many, including The Guardian, found that the trailer doesn't ask questions and would be put off by the fly-on-the-wall style of documentary. In comparison, films like 'Frost/Nixon' portray a far more invasive style of documentary that pushes Richard Nixon into the spotlight and truly asking questions.
TOY STORY You note the summer vibe of the film with its holiday camper trip visuals, bright sunny days and Beach Boys tracks. You also draw attention to the uplifting quality valued by nostalgic parents who want to make happy memories for their children.
ReplyDeleteYESTERDAY You explain succintly the appeal of the film with its summer festival vibe, the magic of the Beatles tracks and the many star guest appearances.
THE BRINK Released after elections, the film covers material that would be of interest to US audiences but, as you say, even its invasive fly-on-the-wall cinematography does not lead to searching questions. Reading the film critics from The Guardian and The Observer helped you understand the context.