FDA's 'Teaching Trailers' resource, while implying that film advertising finds success from signalling genre, FDA further state that they must provide something new to audiences in order to engage them with their plot in particular, as Kermode states, 'Originality is rewarded'. This originality being labelled by the FDA as the USP or unique selling point.
I identified a USP in three different trailers:
THE LION KING
The remake of the beloved Lion King(1994), Disney looks to recapture this past magic in the capabilities of 2020s animation. A movie loyal to the highly rated original, it's unique selling point is found in the spectacle for adults being able to relive the magic they felt watching this 25 years ago when they were younger and now likely sharing the experience with their own children.
LATE NIGHT
A show likely popular within adults or fans of the late night talk-shows, Late Night portrays a story of a bitter host navigating the world of live television as she attempts to save her show in threats of it being cancelled. The trailer establishes a woman (Molly) looking to prove her worth as more than a girl hired for diversity in the writers room, a story of perseverance in the face of racism in the work place, being a theme not tackled often in Hollywood, Late Night achieves a USP which many will relate.
SPIES IN DISGUISE
A film which finds a compromise between the suave action in movies like James Bond, meets the fun, innocence of past dreamwork titles which are wildly popular within children as they look to meet the short attention span of children with it's high paced action and easily interpretable animated characters. Spies in Disguise further features Will Smith, a unique selling point in himself as with his name, brings the highly famous humour of his past roles.
You have made good use of the FDA's 'Teaching Trailers' resource which in this unit explained that audiences like to recognise genre when they watch a trailer, but that in order to attract audiences into the cinema, all films should offer a USP. The task asked you to identify the USP of three films.
ReplyDeleteTHE LION KING You have not really identified the vey high quality of realistic animation as the USP of this film. The top quality of animation is much like the animations by Studio Ghibli.
LATE NIGHT You identify empowerment and representation of minorities as the USP here but could have drawn attention to the casting of A lister Emma Thompson.
SPIES IN DISGUISE Here, you do identify the USP of the A list star Will Smith - and there are others used in the voicing of characters. You rightly comment on the mix of spy and comedy.