PLANNING: Casino Scene

Inspired by the camerawork of Casino Royale and the settings of how I met your mother. It brought forward plenty of inspiration to plan our own casino scene

With these ideas in mind, we went to Celtx where we worked together to write up a script, which, while short, will help dictate the length and structure of the shoot.

Construction: Chase Scenes

Using a local location that was in mind during the planning of our production, we encountered many spots which evoked the claustrophobic, panicked atmosphere we wanted to achieve in these clips. The most effective of which being a long, side path off a forest.

A narrow path with inward leaning, crooked fencing either side and tall oak trees peering over connotes the situation of this man in that he is desperate to escape an oppressive situation. The location well symbolises the anxiety of the man running clumsily in centre frame.

With this shot being one of the first in the order of our filming, we were still familiarising ourselves with the camera equipment, therefore much of the footage came out blurry in comparison to our later shots.

PLANNING: TREATMENT

Level Zero is a film about a man suffering the injustices of society,  metaphorically being brought down to level zero. The trailer looks to build suspense at this overall frustration towards life building up, accompanied by an interwoven chase scene, which works synonymously to build tension. Bubbling over, the frustration with his circumstance begins to manifest itself within some of the narrative as you see a twinkle in his eye that suggests rebellion. A rebellion is exercised within the final shot of the trailer in which he literally stands up against what he has been running from; symbolic of an overall rebellion against the bullying he has suffered.

PLANNING: MY TARGET AUDIENCE

To identify our target audience, we looked to establish who our target audience is and how to reach them. This included age, ethnicity, gender, and what brands they like. 

I started investigating how brands define audiences, which inspires ideas on how we can begin to make the association with our product and our own audience 

Brands we researched included: Bauer media, sky media, NME media. All of them did an extensive audience profile, attaching their brand.

1. Who is my primary target audience?

18 to 35-year-olds, likely skewing towards a majority male primary audience.

2. What kind of films and television are they likely to prefer?

Dramas, Action Thriller. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Likely from streaming services or mainstream television programming

4. What brands do they prefer?

Likely mainstream cheap products: walkers crisps, Primark and  Co-op

5. What makes my film stand out from the competition?

It utilizes themes of unjust while using the fast-paced action of the blockbuster films to keep the audience engaged