To identify our target audience, we looked to establish who our target audience is and how to reach them. This included age, ethnicity, gender, and what brands they like.
I started investigating how brands define audiences, which inspires ideas on how we can begin to make the association with our product and our own audience
Brands we researched included: Bauer media, sky media, NME media. All of them did an extensive audience profile, attaching their brand.
1. Who is my primary target audience?
18 to 35-year-olds, likely skewing towards a majority male primary audience.
2. What kind of films and television are they likely to prefer?
Dramas, Action Thriller.
3. What platforms do they choose to watch films and where are they likely to see information about films?
Likely from streaming services or mainstream television programming
4. What brands do they prefer?
Likely mainstream cheap products: walkers crisps, Primark and Co-op
5. What makes my film stand out from the competition?
It utilizes themes of unjust while using the fast-paced action of the blockbuster films to keep the audience engaged
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